Saturday, January 16, 2010

Finding searchers

Pregnancy centers buy Google real estate to reach abortion-minded women | Emily Belz


WORLD MAGAZINE (WASHINGTON)—Type "morning after pill" in Google's search box. The top result: Planned Parenthood. But above the search results are three "sponsored" results: One is, a site that tells women they have choices aside from abortion, a site sponsored by pregnancy center networks.

The largest demographic of women considering abortions is between the ages of 16 and 24, a group that will turn first to the internet for information before opening the yellow pages or responding to billboards on the highway. And when it comes to a matter as private as pregnancy and abortion, women are even more likely to take advantage of the anonymity of the internet.

"She might be alone in her bedroom, her dorm room," said Joy Crosby, a vice president at Care Net, which helps oversee Option Line. "It's being where she is at her point of need." Full article.

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